Dyson Put a Camera and AI Inside a Toothbrush
Your toothbrush can now see your teeth, find the gaps, and floss them for you.
Dyson has officially entered the smart oral-care race with the Dyson CameraJet™, a futuristic electric toothbrush that combines a built-in camera, machine learning and a precision liquid-jet system.
The idea is surprisingly simple: instead of asking you to brush first and floss later, CameraJet attempts to combine both jobs into a single routine.
The Camera Is the Big Deal
Inside the brush head is a 100,000-pixel macro camera that captures 28 images every second. Dyson's machine-learning system analyzes those images in real time to identify the spaces between your teeth.
When it detects an interdental gap, the toothbrush automatically triggers a small burst of mouth rinse toward that specific area.
In other words: the toothbrush doesn't just clean your teeth. It tries to figure out where they need cleaning.
What the Numbers Look Like
| Feature | CameraJet |
|---|---|
| Camera | 100,000-pixel macro lens |
| Image processing | 28 images per second |
| Mouth-rinse tank | 12.5 ml |
| Development | 6 years |
| Price | $499.99 |
Dyson says the technology was developed over six years, with its machine-learning system trained using more than 470,000 dental images. The company has also reported extensive engineering work around the brush's fluid delivery and cleaning technology.
It Doesn't Stop at Flossing
CameraJet also connects to the MyDyson app, where users can access a live view from the camera, cleaning guidance and coverage information.
The brush uses different bristle zones for cleaning along the gumline and removing surface stains, while its integrated fluid system is designed to target hard-to-reach spaces between teeth.
Dyson says the camera images are processed for the device's cleaning functions rather than being stored on the toothbrush or in the cloud.
The $500 Question
Here's where things get interesting.
At $499.99, CameraJet is dramatically more expensive than a conventional electric toothbrush. You're paying for considerably more than oscillating bristles: you're paying for a camera, onboard intelligence, fluid delivery, sensors and a connected software experience.
The real innovation isn't that Dyson made a better toothbrush. It's that Dyson is turning a mundane daily habit into a sensor-driven, AI-assisted experience.
Whether that justifies a $500 price tag will depend on how much value users place on automated interdental cleaning—and whether the technology delivers meaningful advantages over a good electric toothbrush paired with traditional flossing.
The Daily Upgrade takeaway: CameraJet is another sign that AI is moving beyond phones and computers. The next generation of smart devices may not just respond to our commands—they may watch what we're doing, understand the situation, and automatically intervene.
Source: Dyson. Product claims and specifications are based on information published by Dyson at launch. CameraJet is a consumer oral-care device and does not replace professional dental advice.
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$20+ billion in annual revenue.
55% year-over-year revenue growth.
$1.4+ billion in pre-tax profit.
240+ million monthly active users.
Eight consecutive years of profitability.
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